How Simple Shield Began
The Story Behind Simple Shield
In 2018, a technology builder and an experienced insurance professional recognized the same problem: finding understandable coverage guidance took far too much effort.
Their experience raised a basic question: why should choosing and using insurance feel harder than it needs to be
They created a new kind of insurance experience centered on clear explanations, flexible billing, modern tools, and a more direct claims journey.
Today, Simple Shield continues expanding its reach while refining the straightforward, customer-focused company its founders wanted to use themselves.
Founded in 2018Opening Year
Available in 42 statesService Reach
More than 50,000People Supported
Rated 4.9 out of 5Customer Score
We created Simple Shield because customers should be treated as people who need support, not numbers moving through a system.
A
Rowan Bennett
Simple Shield co-creator and chief executive
A+ standing with the BBB
A financial-strength rating from AM Best
Recognized as a 2024 InsurTech leader
Honored for exceptional customer care